Rob Janoff began his career as an ordinary graphics designer with a dream to make it big in the industry until one day creating a design that would live as the staple of his career as a graphics artist. His rise to stardom in the graphics industry began after being approached by Steve Jobs and Steve Wozniak; the founders and designers of the start-up company Apple, in turn, creating the world’s most recognized and beloved brand names to be accepted and consumed by society and the tech industry. His method of approaching Apple’s logo design started by adhering to Steve Job’s initial reasoning behind the company’s name. Steve wanted a name that was fun and appealing, something that was simple and not intimidating. That mindset is what Janoff implemented into his design, which formed what is known as one of the most successful logo designs in the graphics arts industry.
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